A financial services firm asked us to identify factors leading…
Sunrise Solution
Customer segmentation is a strategic approach makes it ensures you are sending relevant content to each member of your audience based on features like Active and Engaged, Passive Mediums, Needs Nurture, Lapsed, Customers.
Work Flow
- Data Extracted from digital marketing platforms
- Data consolidation using SQL database
- Performed Hierarchal clustering
- Clustered the customers to optimal no of clusters
- Profiled the clusters
Sunrise Approach
Tools and Technologies used
Modernized SaaS model designed for E-Governance
Helped leading healthcare client to fill their key positions within…